Over the last decade, AMD has undergone a remarkable transformation. From a company once struggling for relevance, it has risen under CEO Lisa Su’s steady and strategic leadership to become a serious contender across the data center, client computing, and now embedded and adaptive edge markets.One of AMD’s fastest-rising stars is its embedded business, now armed with a broad portfolio and a sharp focus on AI. As competitors like Intel falter, AMD’s differentiated approach could put it on a trajectory to gain significant market share, particularly at the embedded edge.
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